Building a list is a very important part of an online business. Your list is worth gold to your business. A list are those who have subscribed to your business website/blog to stay connected to you.
Your list is your captive audience they want to get to know you better-they are the people who you have attracted with your content.
To be successful in online business you must have an efunnel.
“eFunnel-This is a term I like use to describe your lead generation, list building, and email marketing strategies. This includes a free offer, your newsletter, autoresponder series, and broadcast messages-email content that helps you to stay connected to your subscribers or “list”. As the old saying goes, “the money is in the list”. Staying connected and following up with your list impacts your sales.”~Creating Your Online Business Foundation
The Benefits Of A List Are:
- It’s one of the best online marketing strategies because everyone has email and it doesn’t go out of style.
- Email marketing is a component of sales. If you want to generate income you need a lead generation system/efunnel and a list to build sales funnels.
- Like a website/blog you own your list; a social media site can shutdown or have a major glitch-but you will still have a way to access your audience.
The old sales saying stands true today-the money is in the list. There is research data that states your list is worth an average of $1 per person per month if you promote and offer products and services your lists likes.
To Get Started With List Building You Must Have:
An Email System– that captures email addresses and names- I have personally use a Weber for years.
A Free Offer– offer something of great value to your ideal client that solves a problem for them. This could be via an e-book, video, audio/podcasts download, checklist, workbooks, worksheets, or a list of resources.
A Weekly Monthly Newsletter-consistent and frequent communication is important to nurture your relationship this build your reputation and helps to build trust.
Periodic Broadcast-these are periodic emails that inform your audience of sales and promotions you(or your business associates) have going on that are relevant to your audience needs.
Autoresponders– are follow-up messages to keep new subscribers or customers on top of mind to guide them and introduce them through a product service or procedure. Autoresponders also are used with each courses or paid subscription programs.
Having an email form and a free offer on your website along with a newsletter is a major component to your online business foundation; this is a basic minimum you must have in online business.
Having a list is a determining factor to the success and sustainability of your business, after creating a site your next task should be setting up your email system-“eFunnel”.