- What is Content?
- What is Content Marketing?
- How Does It Work?
- What is a Sales Funnel?—> link to video
We were introduced to Kandi an accountant for interior design businesses. We learned about her goals, her audience or ideal client/customer, and how she used content to build her business.
In part two of this three part series we will meet Stacey a life coach for teen girls. We will see Stacey’s take on using content to promote and grow her business.
It is the combination of your goals and audience which makes the use of content unique and valuable. I want you to see how these business women use content in the real world, and how it would function in various types of businesses.
It is important to note our three business owners have properly branded their businesses with a fully optimized online presence and marketing materials. That means they have websites and social media profiles that speak to their ideal client. Their marketing materials include links to their website and mention their free offer or their monthly newsletter.
~Stephanie M. Raines, Content Marketing: Ideas to Promote and Grow Your Business with Content Pt. 1
*Stacey-Life Coach for Teen Girls
Goal: to gain media attention, speaking opportunities, and book groups and individuals for coaching sessions.
Audience: teen girls, National Parent Teacher Association (PTA) groups, youth development organizations, after school programs, middle school principals, high school principals, community base programs with scholarship programs or mentorship programs, local scholarship organizations, and teen authors.
How Stacey Uses Content
- Stacey creates mini seminar series (3-5 minutes) with the purpose of empowering, engaging and sharing strategies for building self-esteem for teen girls.
- Stacey captures clips or large segments of her free or paid speaking engagements. Her goal is to empower teens and showcase here public speaking abilities.
- Creates inspirational music videos that share images and empowering quotes from her or thought leaders.
- Stacey shares clips of group or individual session activities so potential clients get a feel for her sessions. Each session ends with the group or individual sharing why they like working with Stacey and what they got out of it.
- At the end of each video she asks viewers to visit her website and subscribe to her informative monthly newsletter.
- Stacey elaborates on her videos by giving context and a full description of what’s in the video. Within each post she embeds her video so readers can watch there.
- Stacey posts questions from readers and writes out her response.
- She does a spotlight on her clients. She asks them to react to their coaching experience and share the results they gained from working with Stacey.
- Stacey shares events, books, tools, and resources she believes her audience would benefit from.
- Stacey consistently creates press releases about her upcoming free and paid speaking engagements/seminars, video series, her blog, her e-zine, her products and services.
- She distributes them via a press release distribution service so that they are seen by the appropriate media outlets outside her local area.Download your free expert guide to writing great online news releases plus get 25% off your first news release with PRWeb!
- She also emails copies of her local media outlets.
- Stacey snail mails and emails copies to the following groups she’s become acquainted with through networking: PTA groups, youth development organizations, after school programs, middle school principals, high school principals, community base programs with scholarship programs or mentorship programs, local scholarship organizations, and teen authors.
- Every week Stacey sends out a weekly affirmation with a short empowering message.
- Every month Stacey engages with her subscribers through a friendly letter to maintain a rapport.
- Throughout the month Stacey creates great content and shares 2 of her best blog posts and/or videos with her subscribers. She calls her e-zine a monthly teen magazine.
- In every issue of her e-zine Stacey asks her readers to tell all their fiends to subscribe.
- At the end of her e-zine she showcases one of her products or services.
*Stacey is not a real person nor is this business.
DID STACEY LEAVE ANYTHING OUT?
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