When networking one-on-one or in a small intimate group; having a short organized digital presentation can be an impressive way to capture or nurture a potential client. Create digital presentations that are viewable on your smartphone, e-reader, tablet, or on any mobile device.
You can create a quick walk through for your business via PDFs, slideshow presentations, or video. Another option is to create DVD’s to hand out during a one-on-one or in a small group meeting. The same content can be placed on a private webpage and a link to the site can be placed on your business card. This allows people an opportunity to view it at their office or at home. This will help you with the attraction, capturing, and nurturing process.~http://www.smrbservices.com/part-1-the-offline-branding-strategy-for-women-entrepreneurs/
Opportunities to showcase your presentation
Here are a couple of situations where a digital presentation might be appropriate.
• Initial consult-during a face-to-face with a potential client
• Partnership-meeting with a potential partner
• Sponsorship-meetings with potential sponsors
• Inquiries-send your presentation as a response to an online inquiry, along with a friendly message to connect later.
• Contextual links– link strategically on guest blog posts, articles for marketing, and within your blog posts with a clickable text link.
Types of presentations you can create
Presentations can serve as a pitch or commercial for your meeting. There are multiple ways in which you can accomplish this. Here are 5 ways:
An overview of your business– quickly shares with others who your business serves and what you offer them. This can be covered with the following topics/talking points in 2 to 3 minutes:
• Your ideal client
• Your mission
• Your vision
• How you help your ideal client
• Product to offer and their benefits
• Services you offer in their benefits
A catalog of your services– creates a separate overview of your services and how they benefit your ideal client. In your catalog presentation you can cover topics such as:
• The names of your services
• What each service includes
• The benefits of each service
• Define who is best suited for each service
A catalog of your product-like the overview of services, shares your products and how they benefit the buyer. This can be covered by:
• Product name
• Product description
• Product objectives
• Product benefits
Blog post summaries-can summarize your blog posts to drive people to your website to see the full article. You can highlight the following:
• The title of the blog
• Your outline/main points
• Definitions found in the blog post
• Quotes found in the blog post
• The benefits and/or objectives of the blog post
Client orientations-Orient new clients for services, coaching/consulting, group coaching, or membership programs. In this type of presentation you can focus on:
• The step-by-step process from start to finish
• Requirements and conditions
• Activities to complete
• How to get the most out of your opportunity
In a face-to-face situation use your presentation as an enhancement to your discussion or as a guide for your talking points. For an online presentation either narrate or use short sentences or phrases to convey your thoughts.
Developing your presentation
Develop your presentation in PowerPoint. PowerPoint is a very versatile program that allows you to create your presentation in multiple ways. Here are four ways you can use PowerPoint to create your presentation.
Upload your saved presentation to your slide share account
Here is an example of a slideshare presentation:
Save as a PDF and upload to your mobile device
Here is an example of part of a 17 page brochure I like to display on my kindle:
Just click here to view a sample of brochure
Save as a PNG image and use in a step-by-step or logical sequence within a blog post
Here is an example:
Save as a PNG image, upload to your video editor, and share on a video sharing site
Here is an example of blog post summary:
The sky is the limit for what you can create to promote and brand your business with digital presentations. Make sure they are consistent with your branding image and cater to the audience who will receive them.
Image courtesy of [adamr] / FreeDigitalPhotos.net