A successful online business has a strategic online presence. An online presence is where your brand is found online. If your ideal client does a search on a search engine or a social media site by putting in keywords or phrases; the search results are blogs, websites, images, social media profiles or postings that are relevant to what they are searching for.
If your site shows up it’s because you have done a great job of creating social media profiles and websites and/or blog posts that has information, keywords, and/or phrases they are searching for. Your ideal client or customer is searching for solutions, tips, and ideas connected to their problems and desires.
The secret to any new online business is to have a proper strategic online presence. Having one helps your new business build authority, visibility, positions you as an expert, and increases sales.
Three Ways To Establish Your Online Presence:
- Create A Website/Blog
- Create Optimized Social Media Profiles
- Create Interesting Content
CREATE A WEBSITE/BLOG
Your website/blog is the one thing online that you own. This is where your ideal client or customer can learn more about how you can help them and the solution oriented products and services you can provide them.
In order to create a strategic online presence with your website/blog you must:
Create An Optimized Home Page:
When someone lands on your site, your copy (the words you use) must speak to them. Does your ideal client know they are in the right place?
Have Solution Oriented Content:
Are your blog posts relevant to the problems or desires your ideal client has? Does it help them decide to work with you or buy from you?
Create Products And Services They Need:
Are there products and/or services that will solve your ideal client’s or customer’s issues; and is a clear how they help?
CREATE OPTIMIZED SOCIAL MEDIA PROFILES
As with most businesses, your ideal client or customer is present on social media. Your profile and content should attract them and peak their interest.
In order to create a strategic online presence with your social media profile you must
Create A Profile That Speaks:
Your social media bio and profile image is everything. They set the tone for your brand; they identify for the masses who you are, what you do and who you serve. Get the bio right and it will drive traffic to your website/blog and products/services.
Create Content That Attracts
Use keywords or hashtags to label your content and your ideal client or customer will find your content via a suggestion from the social media site, a friend of theirs who has shared it or liked it, or they searched for it. Create attractive images and posts related to their interests or problems.
Engage With Others
Network in areas your ideal client or customer can be found. Comment, share, and like content that you find interesting and your ideal client or customer would be drawn to.
CREATE INTERESTING CONTENT
Your ideal client or customer is looking for good content online. They want good ideas, tips, and solutions related to their problems and desires. When they find something they are looking for and enjoy it they consume it, save it, or share it.
You want to create good consistent content that is how you develop a true online presence. Content adds layer upon layer of search results online with your name and/or brand attached to it. This in turn builds your credibility for your brand and yourself.
In order to create a strategic online presence with your content you must:
Create Content Frequently And Consistently
Whet your ideal client’s or customer’s appetite and they will be back for more. Creating consistent content keeps you on the top of your audience’s mind. They won’t forget about you, more importantly, you build up multiple links and pages of search engine results for you and your brand.
Create Content That Is Useful
As stated before, your ideal client searches for content relevant to their problems and desires. Create content that answers their burning questions, and showcases ideas, and solutions that reflects their interests.
Create Multimedia Content
Content that spans the map is multimedia. Blog posts, podcasts, videos, presentation slides, images and downloads. Covering more media territories widens your ability to reach your audience. Consider what type of content your ideal client likes and create a variety of topics on a variety of media platforms.
Creating and establishing a recognizable online presence your ideal client or customer likes will create a solid foundation for your online business and a place to build and grow.