If you want to start an online business you need to create an online business foundation. This is where you establish your mark on the Internet. Consider it your real estate online. When properly done an online business foundation becomes your workhorse-working on your behalf 24 hours a day 7 days a week.
This is an introduction for an ongoing series-Creating Your Online Business Foundation. These are the basic components you need to make money online. I believe if you have these components in place you can grow a successful business.
Your online business needs the following components:
Who do you want serve? Your ideal client is a specific persona who wants and/or needs the solutions you provide for their problems or desires.
An online presence includes your branded website and social media platforms. By getting this right you’ll establish yourself as an expert, create visibility, and have a place to conduct business 24 hours a day 7 days a week.
This is a term I liked use to describe your lead generation, list building, and email marketing strategies. This includes a free offer, your newsletter, autoresponder series, and broadcast messages-email content that helps you to stay connected to your subscribers or “list”. As the old saying goes, “the money is in the list”. Staying connected and following up with your list impacts your sales.
Content Marketing Strategy
Content is King. Content such as videos, social media posts, images, and blog posts are the best ways to market your business and to build your expertise. Consistent content is what sells.
Product And Services
You’re not truly in business unless you are providing a product or service. There are many kinds of products and services you can provide online. However, if you create products and services that you can provide from anywhere you truly have a golden online business.
Online Store Or Sales Pages
You need a place on your website where your ideal client can purchase your product or service.
Without the above components-a system that create sales-you are not able to piece together a basic online business that makes sales. A sales funnel is a strategic way to provide solutions your ideal client wants to buy from you.
Get these seven components down and you have set yourself up for success. This will get you started, however, you must continue to educate and evolve your business. Don’t worry about the future and all the shiny bells and whistles online (the newest product or service for your business).
Work on setting up your online business foundation first. Get the ball rolling with your online business foundation, get to know your business and ideal client, and then build from there!