Content is the secret marketing tool for your business, products, and services.
“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to.” – Ann Handley, Chief Content Officer at MarketingProfs
Content is also an important element in developing a proper sales funnel. The fluff on the internet gives you an advantage if your content is of high value. Making you irresistible to your ideal client!
“Don’t talk about your product like it’s a dad-gum rainbow.” – Marcus Sheridan, The Sales Lion