In order to benefit from social media you have to be consistent, relevant, and engaging.
I would like to share this very helpful tool, the Sensible Social Media Checklist for Businesses, created by The Whole Brain Group.
The Whole Brain Group lists important areas to focus on for using social media for your business:
Blog: blog posts are essentially the basis for using social media; create quality/useful content that uses keywords appealing to your ideal client.
Facebook: liking new pages and asking people to engage in the post you add, improves your visibility on Facebook. Posts that create conversation can go viral when the reader comments on it; this exposes your post to their friends.
Twitter: re-tweeting is great way to support other businesses and share quality content.
LinkedIn: getting recommendations is the equivalent of a testimonial, which is very important to your business. You never know who is watching!
Google+: posts on G+ show up in the search engines; always post your new blog posts and make sure it is viewable to the public.
Pinterest: create images with each of your blog posts and added it to a relevant board.
YouTube: you can create interesting videos using presentation slide software and summarize your blog posts.
How are you using social media for your business?